Triple Your Hardware Sales Per Room.
Then Add Recurring Revenue.
Join the first 10 integrators and transform your meeting room business model at ISE 2026
The Looq Revenue Multiplier
Looq doesn't replace your hardware sales—it multiplies them. Then adds recurring revenue on top.
Traditional Meeting Room vs. Looq-Enhanced Room
| Component |
Traditional |
Looq-Enhanced |
| Displays |
1 × $1,500 = $1,500 |
3 × $1,500 = $4,500 |
| Cameras |
1 × PTZ $1,500 = $1,500 |
3 × $500 = $1,500 |
| Mic Arrays |
1 × Ceiling $1,500 = $1,500 |
3 × $800 = $2,400 |
| DSP + Speakers |
1 × $2,000 = $2,000 |
3 × $400 = $1,200 |
| Looq Compute |
— |
1 × $900 = $900 |
Total Hardware Sale (Small Room, 4-8 seats) |
$8,500 |
$10,500 |
| Your Margin (30%) |
$2,550 |
$3,150 |
Plus recurring software revenue:
- $149/month Looq subscription = $1,788/year per room
- 5% partner revenue share = $89/year recurring
- 5-year value: $445 per room
Total Integrator Profit Per Small Room: $3,597 vs. $2,550 professional Zoom (1.4x)
Extended Canvas: $6,447 profit (2.5x) | Panoramic: $14,697 profit (5.8x) — multiplier grows with room size
🏆 ISE 2025 Best Innovation Award Winner — Now shipping worldwide and ready for your customer deployments.
Partner Benefits
🚀 Revenue Multiplier
- 3-15x hardware revenue per room ($3,150-$14,250 vs. $960 integrator margin)
- Recurring software margins ($89/year per room, scales with portfolio)
- Regional exclusivity for first 10 partners
- Higher-value RFPs ($10K-$50K rooms vs. $3K commodity installs)
💰 Financial Terms
- 25% partner discount on all Looq products ($112/$187/$299 net pricing)
- 5% revenue share on recurring subscriptions (first 10 partners only)
- No upfront fees or minimum commitments
- Competitive hardware margins on cameras, mics, displays, speakers
📈 Sales & Marketing
- Co-branded marketing materials and case studies
- Joint webinars and events (ISE 2026 booth access)
- Lead sharing program (enterprise inquiries in your region)
- Partner directory listing on looq.ai
- ROI calculator and reference architecture templates
🛠️ Technical Support
- Dedicated partner success manager
- Technical certification program (online, 4 hours)
- Priority support (4-hour response SLA)
- Pre-sales engineering assistance
- Demo equipment program for showrooms
Partner Requirements
To ensure successful customer deployments and maintain our quality standards, partners must meet the following requirements:
- Pilot Deployments: Complete minimum 3 pilot room installations within first 90 days
- Technical Certification: At least 1 engineer completes Looq certification (online, 4 hours)
- Customer Success: Provide installation, training, and first-line support to customers
- Brand Alignment: Actively promote Looq as a preferred hybrid meeting solution
- Feedback Loop: Share customer feedback and market insights with Looq team
Product Overview
Looq offers three deployment tiers to fit different room sizes and use cases:
| Room Type |
Capacity |
List Price |
Partner Price (25% off) |
Best For |
| Small Room |
4-8 seats |
$149/month |
$112/month |
Focus rooms, small conference rooms, executive offices |
| Extended Canvas |
8-12 seats |
$249/month |
$187/month |
Medium conference rooms, board rooms, training rooms |
| Panoramic |
12+ seats |
$399/month |
$299/month |
Large conference rooms, town halls, auditoriums |
Volume Discounts: Additional 5% off for 5+ rooms, 10% off for 10+ rooms (stackable with partner discount)
Complete Partner Economics Example
Here's the total revenue picture for a typical 10-room enterprise deployment (Small Room tier):
One-Time Hardware Revenue (10 Small Rooms)
| Hardware BOM per room (displays, cameras, mics, speakers, compute) |
$10,500 |
| Total Hardware Sale (10 rooms) |
$105,000 |
| Your Hardware Margin (30%) |
$31,500 |
Recurring Software Revenue
| Partner Cost (10 rooms × $112/mo) |
$1,120/month |
| Customer Price (10 rooms × $134/mo)* |
$1,340/month |
| Your Software Margin (16.5%) |
$220/month |
| Revenue Share (5% of $1,340) |
$67/month |
| Total Monthly Recurring |
$287/month |
| Annual Recurring Revenue |
$3,444/year |
| 5-Year Software Revenue |
$17,220 |
| *Customer price assumes 10% volume discount applied to list price ($149 → $134) |
Total Integrator Profit (5 Years)
| Hardware (one-time) |
$31,500 |
| Software (5 years) |
$17,220 |
| TOTAL PROFIT |
$48,720 |
Compare to professional Zoom Rooms: 10 rooms at $8,500 each = $85,000 total sale, $25,500 margin (30%), no recurring revenue. Looq delivers $48,720 total profit (1.9x), plus you're selling higher-value solutions instead of commodity setups.
Unique Value Propositions
1. Natural Eye Contact & Spatial Audio
Unlike standard video conferencing, Looq creates realistic spatial positioning—remote participants appear exactly where they would if sitting at the table, with directional audio that matches visual positioning.
2. Use Trusted Hardware Brands
No proprietary cameras or displays required. Looq works with the hardware you already spec: LG, Samsung, Sony displays; Logitech, PTZOptics cameras; Shure, Biamp audio. Your existing supplier relationships and expertise remain valuable.
3. NVIDIA-Powered Processing
Built on NVIDIA RTX GPUs for real-time spatial video processing—the same technology powering AI, gaming, and professional visualization. Future-proof architecture with continuous software improvements.
4. 80-90% Cost Reduction vs. Traditional Immersive Systems
Traditional immersive telepresence (Cisco IX5000, Polycom RealPresence) costs $80,000-200,000 per room. Looq delivers comparable (or better) user experience for $15,000-45,000 all-in first year.
5. 15-Minute Auto-Calibration
No manual camera alignment or complex commissioning. Looq automatically calibrates room geometry, camera positions, and audio mapping—reducing installation time and eliminating ongoing service calls.
The "Magic Tax" for Enterprise Customers
Help your customers understand the value proposition:
Current State: Professional Zoom Room
- Monthly cost: $49/room for Zoom Rooms subscription
- Hardware: $8,500 (1-2 displays, PTZ camera, ceiling mic, DSP + speakers)
- Experience: Better than commodity setups, but still everyone stares at foreheads, flat audio, no spatial awareness
- 5-year TCO: $11,440 per room
Looq Small Room Transformation (4-8 seats)
- Monthly cost: $149/room for Looq Prism subscription
- Hardware: $10,500 (3 displays, 3 cameras, 3 mics, 3 speaker sets, Looq compute)
- Experience: Natural eye contact, spatial audio, immersive presence
- 5-year TCO: $19,440 per room
The Incremental Investment: $2,000 Hardware + $100/Month
For $5/day per room, your customers get:
- ✓ Eye contact that feels natural (not staring at foreheads)
- ✓ Spatial audio (instantly know who's speaking without looking)
- ✓ Multi-zone sensing (room knows where people are sitting)
- ✓ AI orchestration (cameras auto-frame, mics auto-switch)
- ✓ Meeting experience that rivals being in-person
ROI: One avoided business trip per quarter pays for the room upgrade. Forever.
Average domestic flight + hotel + meals = $1,200. Looq incremental cost = $100/month. Payback in 12 months if just 1 trip/year is avoided.
Target Customer Scenarios
Financial Services / Professional Services
Typical Challenge: Executive teams and board meetings with hybrid attendance—remote participants feel disconnected, can't read body language, and miss crucial non-verbal cues.
Looq Solution: Panoramic or Extended Canvas system in main board room (12-16 seats)
Expected Outcomes: Natural eye contact and spatial positioning enables remote executives to participate as equals. Improved decision-making quality and meeting effectiveness. Eliminates need for expensive in-person-only quarterly meetings.
Multi-Office Enterprises (Legal, Consulting, Corporate)
Typical Challenge: Consistent hybrid meeting experience needed across multiple locations without $500K+ per-room telepresence investment. High inter-office travel costs.
Looq Solution: Standardized deployment (mix of Extended Canvas and Small Rooms across 5-10 locations)
Expected Outcomes: 80-90% cost savings vs. traditional immersive systems. 30-50% reduction in inter-office travel while maintaining collaboration quality. Consistent experience regardless of office location.
Tech Companies / Remote-First Organizations
Typical Challenge: Need exceptional hybrid meeting experience to attract/retain top talent and impress enterprise customers. Standard video conferencing insufficient for company culture.
Looq Solution: Extended Canvas rooms in primary offices, Small Rooms in satellite locations
Expected Outcomes: Hybrid meetings that exceed in-person quality at most companies. Becomes recruiting advantage and demonstrates technical sophistication to customers. Supports distributed team culture without compromising collaboration.
Competitive Advantages
| Feature |
Looq |
Traditional Immersive (Cisco/Polycom) |
Standard Video (Zoom/Teams Rooms) |
| Natural Eye Contact |
✅ Yes |
✅ Yes |
❌ No |
| Spatial Audio |
✅ Yes |
✅ Yes |
❌ No |
| Cost per Room |
$15K-45K |
$80K-200K |
$5K-15K |
| Hardware Flexibility |
✅ Any brand |
❌ Proprietary only |
⚠️ Limited options |
| Calibration Time |
15 minutes (auto) |
2-4 hours (manual) |
30-60 minutes |
| Ongoing Maintenance |
Minimal (software updates) |
High (hardware service contracts) |
Low |
| Integration |
✅ Zoom, Teams, Native |
⚠️ Proprietary protocols |
✅ Native platform only |
Partner Resources
Upon enrollment, partners receive access to:
- Sales Tools: ROI calculator, reference architectures, case studies, pitch decks
- Technical Documentation: Installation guides, BOM templates, network diagrams
- Training Materials: Certification courses, installation videos, troubleshooting guides
- Demo Equipment: Loaner kit for customer demonstrations (subject to availability)
- Partner Portal: Deal registration, order management, support ticketing
- Marketing Assets: Logos, product images, co-branded templates
Enrollment Process
- Application: Submit partner application form (5 minutes)
- Interview: 30-minute call with Looq partner team to discuss fit and opportunities
- Agreement: Review and sign partner agreement (standard terms)
- Certification: Complete online technical training (4 hours, self-paced)
- Launch: Receive partner portal access, demo equipment, and sales materials
- First Deployment: Looq engineer shadows first installation (remote support)
Timeline: From application to first deployment typically 2-4 weeks.
Partner Tier Roadmap
The current program is Silver Tier (first 10 partners). Future tiers will offer expanded benefits:
| Tier |
Requirements |
Benefits |
| Silver CURRENT |
3 rooms in 90 days |
25% discount, 5% revenue share |
| Gold (Q2 2026) |
10 rooms in 180 days |
30% discount, 7% revenue share, priority support |
| Platinum (Q3 2026) |
25 rooms in 1 year |
35% discount, 10% revenue share, dedicated engineer |
Frequently Asked Questions
Q: What happens if I don't meet the 3-room minimum in 90 days?
A: We understand market timing varies. We'll work with you on a case-by-case basis. The goal is ensuring both parties are committed to mutual success, not punitive measures.
Q: Can I resell Looq software directly to customers?
A: Yes! You purchase licenses at partner pricing and resell at your chosen price point (we recommend list price for consistency). You handle billing and customer relationship.
Q: How does the 5% revenue share work?
A: You receive 5% of the monthly recurring revenue (MRR) for every active customer subscription you sell, paid quarterly. For example, a customer paying $2,240/month generates $112/month ($336/quarter) in revenue share for you—on top of your margin.
Q: What kind of hardware is required?
A: Looq works with commercial-grade displays (LG, Samsung, Sony), IP cameras (Logitech, PTZOptics, Lumens), professional audio (Shure, Biamp, QSC), and NVIDIA RTX-equipped workstations. No proprietary hardware required—use your existing supplier relationships.
Q: How long does installation take?
A: Small Room: 1 day, Extended Canvas: 1-2 days, Panoramic: 2-3 days. This includes hardware installation, software setup, and auto-calibration. Your team handles the physical installation; Looq provides remote support during software setup.
Q: What ongoing support does Looq provide to partners?
A: Every partner gets a dedicated Partner Success Manager, access to technical support (4-hour response SLA), quarterly business reviews, and continuous product training as new features are released.
Q: Can I offer Looq alongside my existing video conferencing solutions?
A: Absolutely! Looq integrates with Zoom Rooms and Microsoft Teams Rooms, so it complements your existing UC practice. Think of Looq as the premium tier for your most important meeting spaces.
Q: What if my customer wants an on-premise deployment?
A: Looq supports both cloud-managed and fully on-premise deployments. On-premise is common for government, finance, and healthcare customers with strict data sovereignty requirements.
Q: How do software updates work?
A: Cloud-managed deployments receive automatic updates (customer can control timing). On-premise deployments receive quarterly update packages. Updates include new features, performance improvements, and bug fixes—all included in the subscription.
Q: Is there a geographic exclusivity option?
A: Not at the Silver tier. Gold and Platinum partners may qualify for regional exclusivity based on performance and commitment. We want multiple partners in each market initially to build momentum.
Q: What's the typical customer profile?
A: Mid-to-large enterprises (200+ employees) with distributed teams, hybrid work policies, and 5+ meeting rooms. Industries: professional services (law, consulting), finance, technology, healthcare, education. They've tried standard Zoom/Teams Rooms and want a premium experience without $100K+ per room.
Q: Can I demo Looq at my office or showroom?
A: Yes! We have a demo equipment loaner program (subject to availability). You can also visit our demo room (locations TBD) or bring customers to see Looq at trade shows like ISE 2026.
Q: What happens after the first 10 Silver partners?
A: The 5% revenue share benefit is exclusive to the first 10 partners. After that, new Silver partners will receive the 25% discount but standard terms on revenue share (subject to change). Early movers get the best economics—lock in now at ISE 2026.
Ready to Become a Founding Partner?
Join the first 10 partners and secure exclusive benefits.
Book a Meeting at ISE 2026
📍 Visit us at ISE 2026 Barcelona • February 3-6, 2026 • Booth 2M500 (HDBaseT Alliance / Valens)